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Our Founder and Director Rubiah Balsem is a cultural leader, strategist, advisor and keynote speaker. She is an advocate for inclusive and divers arts and culture ecosystems where non-Western perspectives are equally valued.

Shaping the blueprints for tomorrow’s cultural landscape, she reimagines, develops and realises the cultural institutions, policies and leadership of the future. Her ambition is not simply to transform what exists, but to create what does not yet exist.

Moving beyond existing frameworks, her work challenges conventional ways of thinking, organising and governing culture. She brings together imagination, strategy and collective intelligence to build new cultural ecosystems that respond to the complexities of our changing world. 

Alongside her practice, she serves on the boards of cultural institutions, including as Chair of the Supervisory Board of OSCAM and Chair of the Advisory Board of Buro Stedelijk. 
 

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